Web optimisation also known as search engine optimisation, SEO or web optimization, web promotion are names for the combined process of improving a websites ranking within organic search page results within Google and other Search Engines. njc solutions offer website optimisation services for both new and existing clients.
With more and more people searching online for products and services than ever before, it is critical to ensure that your website perform competently in the major search engines results pages also known as SERPs.
We do not enforce contractual agreements on our web optimisation services because we do not believe in forcing clients to live out lengthy contracts or agreements, we are confident that our services will speak for themselves once you have seen the 'proof in the pudding' as to say, you yourself will appreciate the importance of keeping up appearances in the search engines.
It is essential that you understand the difference between 'Organic Web Optimisation' and 'Paid Listings (PPC)'. Take a look at the diagram on the right to gain further understanding.
Paid listings can be purchased through 'PPC' programmes such as Google AdWords. You can achieve results almost instantly, but as you may have already realised you will be paying per click, that's the click of a web user clicking on your ad to get to your website.
However once you stop paying or in fact cease 'bidding' for your ad placement, your website will disappear from the search engine results pages altogether.
Organic optimisation is carried out to achieve long-term high ranking listings in the 'free and natural' section of the search results. This ensures that your website appears 24 hours per day and can work out substantially cheaper than using PPC.
Organic optimisation takes a bit of time to settle in with the search engines whereas PPC is instant, organic on the other hand can prove to be far cheaper.