Pay per Click (PPC) has become a highly effective advertising tool. Various search engines offer PPC marketing for advertisers, the most popular being Google Adwords.
Using PPC we can target your services and products as per keyword or phase queried by web search users. We can also target your campaigns to a specific geographical area. For instance, you can target your ad only to 'Plumbers in Manchester'.
The success of any PPC campaign depends on the way it is designed.
Selection of keywords, adcopy (text), listing location, and conversion management are the factors that affect the success of any pay per click campaign.
How will njc solutions help you design an effective PPC campaign?
We will work with you to design a PPC campaign from the ground up, beginning with the first and most important step – Keyword Research.
We will create a list of the best suited keywords relative to your web-site and objectives.
Our Keyword Research will help you in saving your investment from empty keywords that generate no tangible results and can be termed as wasted click throughs.
The next, and most important aspect, is to create Pay per Click ad copy (text) that would seize a web surfer's attention and compel them to click on your pay per click ads. The ad copy should be concise, to the point, and must convey what you are offering. We will develop effective ad copy that will bring results.
We will then help you bid on the best keywords at minimum rates, therefore optimising your campaign's ability to achieve the best results possible.
We will not stop at just strategizing a PPC campaign for you. You can benefit from our in-depth PPC monitoring reports that will help you supervise the conversion rates and average cost per contact.